Crafting a professional and approachable brand identity and custom website.

Our challenge 

The TNN team made up of Co-founders Laura, Philippa and Anna, are qualified Clinical Neuropsychologists and working mothers of six children (between them!).

This was an exciting new business venture for the trio, branching out on their own after many years working for the NHS.

They came to us looking for a new brand identity and website that provided stand out amongst their competitors. They also needed an online space to promote their services and funnel enquires through a contact form.

It was important we created a professional brand, but it also needed to feel warm, calm and approachable to connect with their prospective clients.

How we got to work 

After a look through the competitors in their industry, it was clear that many businesses in this market had a very clinical feel which the team were keen to move away from.

After chatting through their goals and how they wanted their brand to be seen, we got to work creating a number of Word-logo options, colour palettes, typography selection alongside graphics and custom backgrounds to act as the building blocks for their new brand identity and website.

By using calm tones, soft curves and supporting the design with imagery of nature we were able to convey a sense of ‘calmness’ ‘professionalism’ and ‘approachability’ which were key words in the client brief.

Alongside a great looking website, we also needed to make sure it was working as hard as it could for the team. It was important it showcased all their services, provided FAQ’s and was driving potential clients to get in touch. We also included a blog template for the team to use when they are ready to start blogging!

The result

The team now have a professional brand identity, that they can use across their print and online presence. They can also begin to connect with their private client base, with a brand vibe that matches the hard work they are putting into their business behind the scenes.

We asked the co-founders to describe in two words how they felt now their site had been launched “Pleased” & “Relieved”.