A new brand identity and custom website for a talented jewellery designer in Surrey.

Our challenge 

Mary P Jewellery crafts unique one-of-a-kind jewellery in the Surrey Hills. Founder; Astrid Baird has been working in the industry for over 15 years and wanted to create a jewellery range that challenged and differentiated from the existing names and brands.

The designer had an existing presence on Etsy, which is a great platform when you’re just starting out in business, but she now needed to up-level her brand presence and create a custom website which enabled customers to shop directly with the designer.

How we got to work

Astrid wanted a stylish and approachable vibe that brought her brands personality to life. It was also important that we featured the design around a ‘star’ graphic as this was one of the original icons featured within the Mary P Jewellery brand. We teamed this with warm colour tones, textured backgrounds and a number of varied logo marks to give the design a sense of elegance and style.

We had to make sure we had a clear target market for the brand so we could make sure our designs appealed to this audience.

With the use of the new brand tool kit, we then created a custom website that pulled together all our design assets and created an online space to compliment Astrid’s beautiful jewellery range.

The result

Astrid now has a new logo, brand identity and custom website that she can be proud of. This will allow Mary P Jewellery to grow into a trusted brand that customers want to keep coming back too.

We are very excited for this small businesses next chapter.