Creating a timeless brand for Interior designer Kate Pickford

Our challenge 

Kate has always dreamt of being an interior designer. After renovating her own home over the past few years, she was able to showcase her talent on social media, which lead to helping other people transform their homes too.

With a strong presence on instagram she was able to get some client leads. But to look more professional, she now needed to move her side-hustle to the next level with an online presence of a real business. This included a brand identity that sat with her unique style, and a website that would show off Kate’s work and help funnel new client enquiries.

How we got to work 

After working through our brand questionnaires and chatting through how Kate wanted her brand to be seen, we created a modern and sophisticated logo, logo-marks, colour palette, typography and icons to convey Kate’s vibe. The elements created formed the foundations for a her new website.

We wanted the website to not only look good, but make sure that it was working as hard as it could for Kate. So by showcasing her work, services and commonly asked questions in the FAQ’s section. We were able to give Kate’s target audience all the information they needed before getting in touch through the contact form.

The result

As Kate experienced, social media is a great way to promote your biz. However, once you want to start selling your skills you need an online space to tell your story.

Having a brand identity and website has allowed Kate to present and organise her skills in a way she would like them digested by the reader. She now not only looks professional (but feels it too!).

Kate had her first website enquiry just a week after launch! So the website is already doing its job. Yay to this!